£8m Birmingham facility unveiled

A Birmingham care provider has revealed its plans for an £8 million dementia-friendly nursing home in Erdington, which will provide up to 80 new jobs in the area.

MACC Care has submitted a planning application to Birmingham City Council to develop an 80-bed care home on the site of the Hare and Hounds public house in Marsh Hill.

The provider, which already runs five facilities for the elderly across the city, said the home would be the only purpose-built residential home for the elderly and vulnerable within a two-mile radius.

Howard McCormack, commercial director of MACC Care, said as well as residential care, it will offer rehabilitation care, which will help to relieve pressure on hospitals.

“We are a small, local company that specialises in providing superior, evidence-based and dementia-friendly accommodation that caters for the elderly and vulnerable and our research has identified the need for a purpose-built facility in Erdington,” he said.

“We want to work closely with the council, councillors and the local community to assure them about our proposals and to listen to them about their needs. We pride ourselves on our values, which are consistent with maximising the quality of care for elderly, vulnerable people from all sections of society – not just the privileged.”

MACC Care will incorporate a hub that will include a gym specifically designed for the elderly, a library/quiet area with a café, a hair salon, cinema and chapel-prayer area.

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