Gainsborough Baths Limited, the leading West Midlands manufacturer for specialist bathing under its established Gainsborough, Abacus Healthcare and Access brands, has a new company structure and location for future development and enhanced customer service.
Its three complementary brands address different market sectors – Gainsborough Specialist Bathing provides solutions to the acute and long term care sector; Abacus focuses on community installations; and Access delivers walk-in baths for the trade. To enhance service levels and provide scope for future development, Gainsborough has restructured and relocated its office-based operations to new premises in Redditch. A state-of-the-art demonstration room is currently under construction so healthcare professionals have invaluable access to products for educational purposes.
The original founders and owners, Gordon and Malcolm Farmiloe are responsible for leadership of Gainsborough Baths.
Malcolm Farmiloe comments: “This next phase within our business strategy is based on a customer-centric approach. We believe that by being more focused on specialist solutions our baths will offer better care that is both sustainable and future-proofed. As a family-run UK manufacturer, we will continue to supply cutting-edge products and exceptional service underpinned by a caring and ethical ethos. Our vision for innovation is now more pronounced than ever before.”