Hallmark celebrates 1000 Dementia Friends

Dementia Champions at Hallmark Care Homes are celebrating after making 1,069 people Dementia Friends throughout May and June as part of the company’s commitment to raising awareness of Alzheimer’s disease and helping to transform the way the nation thinks about dementia.

Hallmark care home employees across their 15 locations attempted to educate over 1,000 people about dementia by running informative Dementia Friends sessions, which are taught in partnership with the Alzheimer’s Society for team members, relatives and members of the local community.

Visitors who completed the course included local dignitaries, schools and businesses, all of whom received a Dementia Friends badge and some takeaway material from The Alzheimer’s Society.

Karen Handley, customer relationship manager and Dementia Friends Champion at Hallmark’s Anya Court in Warwickshire, said: “Our drop in sessions at our Hallmark homes taught our visitors everything you need to know about dementia. We decided to run these sessions and set ourselves the target of making 1000 people Dementia Friends as we provide excellent standards of dementia care daily to the residents in our homes and important part of this care is raising awareness of the condition.”

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