Since 2020, BT, EE and Plusnet contact centre colleagues have volunteered to make regular phone calls to care home residents who may experience loneliness. After a pilot in HC-One homes in the North-East. BT aims to have 1,600 volunteers making 15,000 calls to care home residents over the next year.
Call centres taking part in BT’s mission to ‘Connect for Good’ include: Darlington, Sheffield, Leeds and Doxford Park. Additions include: Accrington, Blackburn, Lancaster, Liverpool and Warrington.
Matching companions in the same area means trained volunteers can bring in their own personal and local experience to build friendships and help residents feel comfortable and supported.
Lauren Proctor, wellbeing coordinator from HC-One’s Kirkwood Court care home in Newcastle, said: “Our residents look forward to the calls and enjoy telling stories about their past. They love getting to know the volunteers’ and learning more about the people they’re talking to – one resident said, “It’s lovely to match a face to the voice”.