Bed closures can be avoided, marketing expert says

Care homes are closing beds or handing back contacts prematurely, when some expert marketing advice could save their business, says care home marketing specialist Eric Howard.

According to the 2018 Budget Survey report from the Association of Directors of Adults Social Services (ADASS), almost 2,400 people will be affected by care home closures or handed-back contracts. Affecting social care provision in 65 councils.

Reasons for the closures are thought to include providers’ inability to make enough money from council-funded services, poor business practices and, in some cases, the desire to realise the value of buildings.

Eric Howard believes there is no reason for care homes to have to close beds because of a lack of demand or funding. He says: “Demand for residential care is increasing. Often, the problem lies in the way care home managers market their services.”

Eric Howard specialises in creating bespoke marketing strategies that can fill empty beds within weeks.

 If you want that home to be your home, contact Eric Howard on 07770 902441 or via email.    

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