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Care 2030 should include an office for care and ageing well

Six key priorities or ‘building blocks’ for better care so everyone can age well are set out in a new paper, ‘Care 2030: Creating a Britain where everyone can age well’.

Published by independent charity Hallmark Foundation, the paper proposes action in areas such as: choice and control, workforce, integration, housing, technology and family carers.

Recommendations in the paper include creating an Office for Care and Ageing Well which would monitor and report unmet care needs in our ageing society and promote sustainable ways to deliver better care and prevention.

Other recommendations include a renewed drive for direct payments for care, and workforce and ‘lifelong home’ development.

The recommendations stem from analysis highlighting growing unmet demand for care, an underfunded system that increasingly focuses on crisis care, and a largely poorly trained and paid workforce.  

The ‘Care 2030’ paper is published as the Hallmark Foundation sets out its funding strategy. These include grants towards improving the quality of care, particularly dementia care; supporting and growing the care workforce; and promoting social care and its sustainability.

Authors of ‘Care 2030’ include Stephen Burke, chief executive of the Hallmark Foundation, an independent charitable foundation, established in 2020 by Avnish Goyal, chair of Hallmark Care Homes and Care England.


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