Some 56 per cent of those joining the sector have come from sectors such as customer service, retail and sales, and 7 per cent moved from catering, it says.
The report, Social care: a guide to attracting and retaining a thriving workforce, believes there are opportunities to retain those workers who are a good match for care work, despite care leaders’ fears.
Key will be to make staff feel valued and understanding how care work could meet their long-term career needs, the two organisations conclude. Options for care managers include: Implementing meetings every morning after night duty, regular phone conversations with staff, and ‘open door’ policies.
Research by the two organisations reveals that post-pandemic, one in seven (14 per cent) of current care employees social care workers are thought to be actively looking for a new role outside care.
For those currently looking to leave the sector, half (51 per cent) flag that higher pay is a key motivation, followed by not feeling valued by their current employer (50 per cent), seeking a less stressful environment (46 per cent) and lack of career progression (42 per cent). Social carers who don’t feel valued by their employer were almost 1.5 times more likely to be planning to leave their role compared to those who did feel a sense of appreciation from their employer.