Care homes warn Chancellor of ‘catastrophic collapse’ over living wage

Hallmark pledge to raise £100,000 for charities

Hallmark Care Homes is joining forces with Alzheimer’s Research UK and The Care Workers Charity this year in an effort to defeat dementia and ensure no care worker will ever face financial hardship alone.

Employees and residents from Hallmark’s 17 homes and central support office are embarking on fundraising activities for the two causes, with the aim of raising £50,000 for each life-changing charity. 

The amount will help Alzheimer’s Research UK to fuel dementia research, while The Care Workers Charity will use the money to provide financial support to current, former and retired care workers who have fallen on hard times. 

Fundraising activities planned so far this year include; sporting events, raffles, bake sales, non-uniform days and a luxury, live auction event which will take place in London in September.

Avnish Goyal

Hallmark Care Homes managing director, Avnish Goyal said: “We are absolutely delighted to be fundraising for these two important charities and be Alzheimer’s Research UK’s first national care fundraising partner. As we care for residents living with dementia, we have seen first-hand the devastating effects it can have on an individual and their loved ones, which is why we wholly support Alzheimer’s Research UK’s mission to bring about the first life-changing dementia treatment by 2025.

“We are also passionate about the health and welfare of our team members, and care workers alike. We hope this money will equally aid dedicated care workers in need as they do a fantastic job and it is important that there is a support network available to them should they fall on hard times. We are looking forward to the year ahead now and smashing our £100,000 target.”


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