Huntington & Langham Estate in Hindhead has invested in signage that encourages people to reimagine perceptions of older age.
New traffic signs along its drive depict dancing couples, as opposed to the common image of stooped backed pensioners slowly crossing the road.
The sign designs were inspired by the winning entry of a competition hosted by Centre for Ageing Better, which saw SwaG Design recreate the crossing sign with energy enthused older people. Running with the theme, the Huntington & Langham Estate opted for people dancing together to emphasise the energetic, jubilant lives enjoyed by many residents.
Charlie Hoare, director of the Huntington & Langham Estate commented: “[The signs are] amongst the first things people see when travelling up our drive and we like to think it sets the tone for the rest of their visit, or indeed their residency, should they choose to live with us.”
Signs with the home itself are given an imaginative spin. For example, a black and white image from an old movie is used instead of clinical hand washing signs.
Hoare added: “People don’t have health and safety signs scattered around their homes under normal circumstances. By doing this, we look to ensure we deliver safe care but in a way that enhances a space rather than detracts from it, helping to create a truly homely environment.”