How care homes can achieve sustainable growth post-Covid-19

The COVID-19 crisis has hit the residential care sector hard and many providers are considering how they can grow beyond the Covid-19 crisis. In this feature, Steve Sawyer (above), managing director of Access Health & Social Care, guides providers through the steps to achieve sustainable growth.

The COVID-19 pandemic has raised important questions about the funding of the social care sector. While we continue to await a long-term solution, many care providers face a challenging financial position.

All is not lost, however.

The care home crisis called for innovative and creative solutions and we can emerge from the pandemic in a stronger position.

Here are some steps residential care providers should consider to achieve long-term, sustainable growth. 

Make the business scalable

While care providers should be lauded for prioritising care over profits, it is important to consider how driving profitability could enable a care home to offer even greater benefits for residents. Scaling is far from straightforward, but there is no doubt that fast growth can take a business to the next level. 

As your business grows, outdated processes and disconnected systems can cause delays and inefficiencies, adding unnecessary costs and risk. Creating the environment for sustainable growth will likely correspond with driving higher standards for residents. By giving special consideration to  systems and recruiting the right people, care providers can achieve smart and efficient growth. 

Get infrastructure in place

Achieving a “good” or “outstanding” CQC rating while running a profitable business is a huge challenge. While the care sector has started to embrace technology, in many cases the pandemic has acted as a catalyst for further investment. 

This could cover digital infrastructure that supports independent living where possible, such as falls monitoring, systems which enable information about the health and wellbeing of residents to be shared with care professionals, and video links between homes and clinical hubs to exchange decision-making information. A more effective infrastructure can help to reduce expenditure and deliver strong growth. 

Remove overheads

Carers enter the sector to deliver outstanding care to residents, but are often stuck performing menial administrative tasks which are inefficient and a waste of valuable resources. By enabling staff to spend more time with residents, as well as improving the quality and accuracy of documentation, specialist care software can deliver huge improvements for providers, saving valuable time and money. 

Care managers are now able to easily manage staff, rotas, care plans and finances electronically, allowing providers to optimise staffing, as well as reduce paperwork and duplicated tasks. A more efficient business will deliver financial results but, perhaps most importantly, by giving staff the freedom to deliver care, errors are minimised,residents ultimately benefit and so does the reputation of your business; thereby contributing to successful and sustainable organic growth. 

For more information about Access Health and Social Care, visit: www.theaccessgroup.com/health-social-care/ 

More tips on CHM’s Covid-19 special podcasts

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