Use video to improve your care home’s local profile

Care homes can push back on the negative perception some people have of them following the COVID-19 crisis by investing in video to showcase the positive work they do.

This was the message from a recent Tea With Tobi podcast from Smooth Digital featuring York Smith from video production company Five On A Bike and Adam James from communications firm Spring Up PR.

During the podcast Smith and James, along with Smooth Digital’s Tobi Alli-Usman, discussed the power of video to promote care homes and how easy it can be to get positive stories covered in local media and persuade families that homes are safe and the best place for their loved ones.

The article ‘Five ways care homes can use video to create a positive public perception after COVID-19’ can be found on our features page here.

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