In 2020, it feels more complicated than ever to make the choice to move into a care home. What was already a complex decision before the Covid-19 pandemic, has become even more difficult after home visiting restrictions, and media-induced panic surrounding care homes.
We have recently seen a distinct change in how potential residents and their families interact with care home brands. Those looking for a care setting may research 10-15 homes that are in a suitable geographical location. In a pre-Covid world they would likely have visited three to five of these homes. However, in today’s world these residents are likely to visit just one.
An in-person visit is a key part of the process. With local lockdowns, vulnerable residents, and safety restrictions in place, for many homes across the country this is just not possible.
Today, how you present your home digitally is critical. Now more than ever, care providers need to make stand-out changes to guarantee their position in a prospective resident’s top two homes, rather than just the top five.
This is where high quality video tours combined with a comprehensive marketing strategy come in very useful. This doesn’t mean the most expensive cinematic videos, but rather, videos that showcase your home in the most genuine and honest light, within your budget.
Managing Director, York Woodford-Smith said: “Traditionally, you wouldn’t see a price in an article like this, but I’d like to help you to create a value case for your home or homes, so you can really make use of the offer on this page. A high quality video tour offered by Five on a Bike costs around £1950 + VAT (with a little wriggle room either way depending on your needs!). These videos are really engaging and last a long time (three to five years) and can be used as a showcase of your home on your website, social channels, and in sales meetings for years to come.”
For a full rundown of how to create a care home tour video please visit here.
Five on a Bike have been creating videos for care homes for over six years, and we have been perfecting our discrete and respectful approach to care filming over this time. We have made over 100 unique films for a range of care home settings, from large groups to independent homes, from residential sites to specialist dementia care homes. Our team, equipment, and process is specially designed to make it as easy and stress free as possible for you to create a fantastic piece of content. We look forward to chatting with you soon!
*Care Home Management readers and their suppliers receive an exclusive 20% discount with Five on a Bike. For more information please contact publishing editor Steve Hemsley firstname.lastname@example.org or call 01892 663350.