The Department of Health and Social Care has launched a five-month ‘Made with Care’ social care recruitment campaign.
The TV advert shows real care workers making a difference in people’s lives, inspiring others to consider a career in care. It will premiere on 3 November and run until 21 November on ITV, Sky and Channel 4.
In response to the launch of the campaign, Nadra Ahmed OBE, executive chairman of National Care Association has called on Government to “press pause” on mandatory COVID vaccinations for care home staff. She said: “With staff set to exit next week, we will see vulnerable people facing the dilemma of not being able to receive their assessed care needs, and families feeling the anguish of trying to step in.”
Oonagh Smyth, CEO of Skills for Care said: “This campaign launches at a time when recruitment and retention is a key focus for adult social care. Our data shows that on average 6.8 per cent of roles in adult social care were vacant in 2020/21, which is equivalent to 105,000 vacancies being advertised on any given day, and our data shows that vacancy rates are now back above their pre-pandemic levels.”
The launch of the new recruitment campaign follows the announcement of £5.4 billion of additional funding to reform social care over the next three years, including £500 million to support training and career development for the workforce.