Many care homes are making it unnecessarily difficult for themselves to hire good people by setting self-imposed limitations during their recruitment process.
These include wanting all applicants to have a driving licence, only wanting to hire female carers and expecting people to fill in pages of forms.
At the Residential & Home Care Show, Tobi Alli-Usman, founder of care home marketing experts Smooth Digital, spoke about how providers can avoid these barriers to recruitment.
Publishing editor Steve Hemsley caught up with him afterwards. Click below to hear the interview.
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