In such a challenging recruitment market, care homes must do more to promote the opportunities in the sector – and ensure all staff feel valued.
“The situation is very challenging despite a number of recruitment initiatives,” said Nadra Ahmed, chairman at National Care Association. “We need to get across that working in care homes is a highly skilled profession and not just a job. We are seeing more people want to come into social care now but when the economy opens up again that trend might be reversed.”
She was joined on the expert panel by Zameer Nazarali, CEO and found at Simplify Group, James Sage, HR and employment law partner at Royds Withy King and David Beattie, health and social care consultant at Care Ideals.
Beattie said the lack of recognition for care staff remains a concern: “We not only need people to come into the industry, we need them to stay in the industry or the shortage will only get worst over time.”
Nazarali pointed out that more needs to be done to build the brand of social care. “If we are not getting enough government support then momentum to promote the sector has to come from the ground up.”
With employment law is changing all the time when it comes to care home staffing, Sage said care homes must have a proactive HR management strategy.
“Without one you can see why staff and management relationships break down,” he said. “HR issues have to be dealt with but often people are so busy. A proactive approach to HR means working relationships in a care home can really thrive.
Listen to the full roundtable on our podcast page.