Care Home Management

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Podcast 69 PR & Marketing

How to improve your home’s PR and marketing – podcast

Care homes are always being encouraged to tell their positive stories, but they can only do this if they are on top of their PR and marketing.

They need to know what to say and how to say it to different audiences across different media and marketing channels.

Our latest industry-leading podcast has some top tips. You can find all our podcasts on various topics here.

Our experts discuss:

  • Why care homes should focus on their positive human interest stories
  • How to get the best value from any marketing and PR budget 
  • How  video can bring any care home storytelling to life.
  • Why positive marketing can be crucial in boosting a care home’s reputation locally
  • Finding and using good news stories from residents and their families.

    There is even some great advice to get your care home on local TV to share stories of great care.

    Join our experts; York Woodford-Smith, from Five On A BikeAdam James, from Springup PR and Colette Lowe from Chew PR. Tune in here.

    Podcast hosted by Steve Hemsley and sponsored by soft skills training consultancy Hendrix Training.


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