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Prepare your home for the ‘baby boom’ generation

New Creed Foodservice research reveals that eight in every 10 ‘baby boomers’ would pay a premium for better quality food and hospitality in a care home.

The survey, commissioned by food wholesaler and catering provider Creed Foodservice, takes an in-depth look at what the Baby Boomer generation – those aged 58-76 years old, born during the post-World War II baby boom – are seeking from care home catering.

The findings are discussed by Creed Care Specialist Andy Williams in the final instalment of the video series which has covered key catering challenges the care sector faces.

Key findings from the research include the following:

  • The demand for a variety of dining areas in the care home (54 per cent of respondents would like a café/deli style informal dining area and over a third (36 per cent) would like a casual lounge with sofa seats where they can enjoy food in takeaway boxes in front of the TV or chatting with friends
  • A desire for quicker and more convenient catering methods such as electronic ordering and pop-up cooking stations within the care home
  • The importance of health and sustainability such as ethically sourced food and drink as well as meals fortified with vitamins, minerals, protein powders and collagen
  • Italian, Chinese and Indian are popular alternatives to British cuisine.

Williams says: “The Baby Boomer generation has a higher expectation when it comes to quality, variety and taste of food and drink. Generally, they have the money to enjoy better quality dining experiences. They have also been introduced to new and emerging food trends early, and are better travelled. Gone are the days of ‘meat and two veg’.

“To meet these expectations, it’s vital that we’re supporting our customers through menu and recipe creation, practical development sessions in the kitchen, open discussions around how to better serve residents.”

View the latest Creed Foodservice’s care sector video series. To receive a copy of the research, contact:


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