Creed Advert | Health Care Supplier Advertising

Prepare your home for the ‘baby boom’ generation

New Creed Foodservice research reveals that eight in every 10 ‘baby boomers’ would pay a premium for better quality food and hospitality in a care home.

The survey, commissioned by food wholesaler and catering provider Creed Foodservice, takes an in-depth look at what the Baby Boomer generation – those aged 58-76 years old, born during the post-World War II baby boom – are seeking from care home catering.

The findings are discussed by Creed Care Specialist Andy Williams in the final instalment of the video series which has covered key catering challenges the care sector faces.

Key findings from the research include the following:

  • The demand for a variety of dining areas in the care home (54 per cent of respondents would like a café/deli style informal dining area and over a third (36 per cent) would like a casual lounge with sofa seats where they can enjoy food in takeaway boxes in front of the TV or chatting with friends
  • A desire for quicker and more convenient catering methods such as electronic ordering and pop-up cooking stations within the care home
  • The importance of health and sustainability such as ethically sourced food and drink as well as meals fortified with vitamins, minerals, protein powders and collagen
  • Italian, Chinese and Indian are popular alternatives to British cuisine.

Williams says: “The Baby Boomer generation has a higher expectation when it comes to quality, variety and taste of food and drink. Generally, they have the money to enjoy better quality dining experiences. They have also been introduced to new and emerging food trends early, and are better travelled. Gone are the days of ‘meat and two veg’.

“To meet these expectations, it’s vital that we’re supporting our customers through menu and recipe creation, practical development sessions in the kitchen, open discussions around how to better serve residents.”

View the latest Creed Foodservice’s care sector video series. To receive a copy of the research, contact: andywilliams@creedfoodservice.co.uk

Facebooktwitterredditpinterestlinkedinmail

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletter
By continuing to browse or by clicking "Accept All Cookies" you agree to the storing of first and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookie Policy
Cookie Settings
Decline All
Accept All Cookies
By continuing to browse or by clicking "Accept All Cookies" you agree to the storing of first and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookie Policy
Cookie Settings
Decline All
Accept All Cookies
Cookie Settings
STAY UPDATED!
Thank you for visiting CHMonline.co.uk, the website for the leading magazine for care home managers, operators and directors. If you would like to receive the digital edition and/or the editor's regular newsletters via email please subscribe here.
Are you a care home staff member or operator?
Terms: Care Home Management (S&A Publishing) may use the information you provide on this form to get in touch with you with relevant industry news and promotions. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us. We will treat your information with respect. For more information please view our privacy policy.
By submitting this form you agree to the terms.
SUBSCRIBE