Care Home Management

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Public trust in care homes surges, but is still lacking

Trust in the safety of care homes has almost doubled year-on-year, according to research by care home provider Vida Healthcare.

In addition, more than two thirds of UK adults say they now know more about the care industry than ever before.

However, just under half (47 per cent) of over 2,000 adults polled say they think of a care home as a home for older people to spend the rest of their lives rather than just a place for care delivery. Less than one third of people (32 per cent) believe that care homes offer a sense of community for residents. 

The survey found that confidence in the safety of care homes has almost doubled year-on-year, but still remains below half in those polled (45 per cent). Just over a third of those asked (34 per cent) said that their impression of care homes is now more positive than before the pandemic.

James Rycroft, managing director at Vida Healthcare, believes that the pandemic has provided an opportunity for the social care sector to speak out and educate the public on the new generation of care homes. He said: “Our research has shown that while the traditional perceptions of care homes as an undesirable place to live are changing, our sector still has a long way to go to prove that care is being revolutionised to make sure we meet the long term demands and needs of our modern population.” 

Over half of those polled (56 per cent) of respondents had concerns for the mental health of loved ones in care homes due to separation during lockdowns. In order of priority, families want to see the following activities in care homes:  

Family days (61%), afternoon teas (61%), birthday celebrations (60%), hairdresser appointments (60%), and exercise classes (54%).


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