Record number of people search for a care home

The UK has seen a record number of people search for a care home in January, with 38 per cent more people visiting care home reviews site,, has seen record traffic this January, with 38 per cent more people visiting the site to look for a care home, with 1,579,285 visits – up from 1,144,572 in December, an increase of 434,713.

Davina Ludlow

Davina Ludlow, chair of, said: “Over recent years we have noticed a definite trend during January with a big rise in the number of people searching for care homes after the Christmas period.

“The UK has an ever-growing aging population with people living longer with complex health conditions, so it is no surprise we have seen record traffic this January, showing there is a huge demand for care homes.

“We believe it is also due to families getting together over Christmas and the New Year and realising their relative is no longer able to cope on their own at home. Loneliness and illness can be more severe over the winter months, with care homes becoming a more preferable option.

“The problem is that many care homes are already struggling to stay sustainable so in order for providers to keep up with this growing demand, it is vital the Government takes steps to address the funding crisis in the upcoming green paper on social care.”


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Thank you for visiting, the website for the leading magazine for care home managers, operators and directors. If you would like to receive the editor's regular newsletters via email please subscribe here.
Are you a care home staff member or operator?
Care Home Management (S&A Publishing) may use the information you provide on this form to get in touch with you with relevant industry news and promotions. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us. We will treat your information with respect.

For more information please view our privacy policy.
By submitting this form you agree to the terms.