Residents feel at home as Blackpool comes to Great Harwood

Residents of a Great Harwood care home are enjoying seaside trips down memory lane now that their lounge has been decorated with Blackpool seafront mural wallpaper.

The large-scale image of a sunny summer’s day in Blackpool occupies a full wall in a lounge at Townfield & Coach House in Church Street.

As a specialist care home for people with dementia, Townfield & Coach House owners, brothers John and Michael Timmins, are abreast of latest research into helping dementia sufferers live well with their condition.

John Timmins said: “We are always improving the living environment at our care homes. Our plan is to take guidance from the research of University of Stirling to design the home in a more dementia friendly way. By using colour-coded décor and furnishings, we can help our residents to distinguish between different areas and to feel at home in spaces they use regularly.

“We spotted a tweet from Scott Dawson Advertising in Burnley about full scale image wallpaper they’d produced for their very own Jesse McClure room at their Burnley HQ. I thought they could help us to create a completely different feel within our upstairs lounge so gave Murray a call.

“We chose a Blackpool seafront image for our wallpaper as many of our residents are of the generation that visited the seaside resort on their annual holidays.

“The reaction to our ‘Blackpool wall’ has been fantastic; already we’re finding the wallpaper is a great talking point. It’s helping our staff to really engage residents in sharing their memories of visiting Blackpool. There’s lots going on in the picture – from families playing together and donkeys on the beach, to the pier and the iconic Blackpool Tower – which helps it to also work as a calming distraction tool our staff can use if any residents become agitated.”

Scott Dawson Advertising, a full-service marketing agency based in Burnley, designed, printed and installed the Blackpool seafront wallpaper earlier this month.

Their managing director Murray Dawson said: “Our large scale wallpaper graphics are a simple and cost-effective way to add a focal point to a room. They have a big visual impact in office reception points and meeting rooms but also, as Townfield’s story shows, can have a much more profound effect on people. I’m pleased with how the ‘Blackpool lounge’ looks and that it’s making a difference to these residents’ lives.”

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