Care Home Management

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Scottish Care launches #careboutcare campaign

Scottish Care is urging care homes to #careaboutcare and #shinealight in a new campaign

This campaign aims to raise the profile of care homes and be a vehicle for sharing good practice, information and evidencing the sector’s value.

Social care is often undervalued and unheralded. The success of the health system is largely dependent on the sustainability of the social care sector.  

Today, we are seeing a crisis in social care like nothing we have seen before – with workforce shortages, the rising cost of living and other problems which make it increasingly challenging for sustainability.

Everyone will rely on social care at some point in their lives, we want to see action taken to tackle the social care crisis.

Now is the time to #careaboutcare and to #shinealight on the social care sector.

A campaign roundtable takes place on Wednesday 1 March 9:00 – 10:00 am via Zoom, for your chance to find out more about the campaign and how you get involved.

Registration for the roundtable is online.

Other activities planned every Wednesday throughout March include:

  • Wednesday 8 March – Launch of campaign interview series videos
  • Wednesday 15 March – Twitter takeover/conversations
  • Wednesday 22 March – Future of care
  • Wednesday 29 March – Summation of lobby month and campaign statistics


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