Smooth Digital is the first digital marketing agency to be nominated in the Outstanding Care Awards for Devon and Cornwall and in the Home Care Awards.
The company says this is a positive sign that the care sector is embracing technology. It is up for the Supplier of the Year and Best Business or Creative Service gongs; two honours not historically associated with digital marketing companies.
The Outstanding Care Awards celebrate the most dedicated individuals, providers and suppliers in the care industry and seek out examples of people raising the standards for care across all facets of the industry.
Marketing Strategy Director Tobi Alli-Usman said: “As margins become tighter for care home businesses, we’ve seen a shift in priority in attracting private clients over local authority. With consumer behaviour moving from offline to online, we’re honoured to be seen as the resource that can partner with these businesses to help drive growth in these changing times”
Although this is a fantastic sign for care, the majority of the sector is still falling behind other industries in adopting technology and advanced modern marketing methods, says Smooth.
When asked if he was optimistic for the future of the wider sector in an increasingly digital age, Alli-Usman added:
“We’ve made it our mission to lead the sector through education and to help ambitious business leaders embrace online marketing technology. This will maximise their ability to provide the very best care in their communities”
Smooth Digital regularly speak at care events throughout the UK as well as online. Alli-Usman also produces the popular video podcast ‘Tea With Tobi☕️’ where he responds to questions from care business owners and management.