Care homes should provide as much information as they can online to woo would-be customers.
This is the finding of Debbie Harris, founder of Autumna which has years of experience specialising in attracting self-funding families.
She said some care homes can be reticent about sharing information online such as costs, number of available beds and details of their contracts.
However, restrictions on visits mean it is crucial to provide as much data as possible to help families make a robust choice.
“Would-be customers also want to see manager and staff profiles and detailed virtual tours,” said Harris. “Facebook is also becoming massively influential in a client’s final decision. In short, the more information a care provider can make available online, the more engagement they are likely to get.”
She added that people are also searching online for details of each care home’s visiting policy.
“Care homes are handling this question in many different ways. Some are allowing window visits while others have invested in room refurbishments and pods.”
Read the full article in the Jan-Feb edition of Care Home Management.