The 2019-20 flu vaccination campaign for health and social care workers uses a shield motif to communicate the benefits of vaccination. Materials for the “Time to get your flu jab” campaign show social care staff going about their work protected by the shield of flu vaccination and the message “Help protect yourself, your family and the people you support. Get your free flu jab”.
Resources to use and adapt to encourage the uptake of flu vaccinations include:
- Social Care and community/mental worker posters (three variations)
- Leaflets for health and social care audiences
- Sticker artwork
- Social media toolkits including static and animated images for Instagram, Twitter and Facebook
- Brand artwork
- Communications toolkit (including long and short copy)
- Email signatures
All materials, including adaptable artwork and social media tools, are available on PHE’s Campaign Resource Centre..