Care home owners must encourage staff to see social care as a career rather than a job.
Bernadette Mossman, healthcare director at specialist dementia care provider Vida Healthcare, says carers need to feel supported. This includes demonstrating career progression and introducing mental health initiatives to build staff loyalty.
“Investment in career opportunities will inspire more people to become interested in a role within social care. It will make current carers feel supported in their ambitions,” she said.
“Employers should show compassion and interest in employees’ personal development. This creates a positive workplace culture and working environment which retains existing staff and attracts new talent.”
She added: “A mental health crisis within a care setting can lead to ineffective care delivery and high staff turnover. It is a place of work which doesn’t attract new talent.”
Vida Healthcare has made a number of investments to improve the wellbeing of its team.
These include investing in a training platform called Vida Academy to encourage best practice and identify new skills. Also, the company has improved connectivity with residents and their families to improve trust and reduce stress.
“Award schemes or parties demonstrates to staff that they are valued,” said Mossman.
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