Winning public hearts and minds

Online exclusive from Care Home Management

Public perception of the quality of care services remains stubbornly low, despite the fact that the actual users of care services are generally satisfied with the care they receive.

Respected health think tank The King’s Fund recently reported public dissatisfaction levels with care of 34 per cent, while another study of local authority care services reported a one in four (26 per cent) satisfaction rate – unchanged since 2015.

This contrasts sharply with the Adult Social Care Survey 2017-18, which found 65 per cent of state-funded service users were “extremely” or “very satisfied” and only 2 per cent were “extremely” or “very dissatisfied”.

This is strengthened by the latest Your Care Rating survey of care home residents and their families which found that 92 per cent of residents were happy living in their care home and 90 per cent of families and friends said it seemed a happy place to live.

So why the difference? And what can providers do to restore public faith in their services?

To find out, read the exclusive online feature from CHM Online freelance Eleanore Robinson.


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